CRT Founders Club/Referral Mastery

Why Is Referral Mastery Important To My Business?

The week of January 24 to January 27, 2018, I became one of the first 7L Certified Referral Trainer, Founders Club of Referco (, a company started by Michael J. Maher and Sheri Maher.

Michael J. Maher wrote the international bestseller, (7L) The Seven Levels of Communication: Go from Relationships to Referrals.

We spend several days being intensely trained on the (7L) system, learning public speaking in small and large groups of people, and how to make money from coaching, speaking, and training.  

I remembered on a webinar at one of the coaching sessions during the Catalyst Group Coaching, Michael mentioned to be successful in the referral business; you must learn how to master it by teaching, training, and speaking.  

Why would I do that especially with my long history of working with companies over the last 20 years that I help build solely on referrals, networking, and positive word-of-mouth? Some of them were very successful while others we ok.  

Let me share my three reasons why I decided to become a 7L Certified Referrals Trainer.  

Reason # 1: 

I wanted to be surrounded by the best people of the (7L) system and be on the ground fall of the Founders Club of the first Certified Referral Trainers ( for Referco.

I wanted to invest in my business and my future. 

I was in a room with the top producers in their respective offices and their industries who are six figure and seven figure earners. The experience was amazing.

I am part of a grassroots movement that will change how you do referrals in your business. I was with generous givers and appreciated receivers.

Reason # 2: 

I realized that I had many tactics and strategies to generate referrals, but no had no system over the last 20 years.

I was doing the activities but did not always have a plan or routine.

I have read many books on referrals, but scarce are their books explaining the how, what, where, why and when about generating referrals for your business.

The books had great ideas but did not a specific framework or platform to follow. 

Until I was informed of the book, (7L) The Seven Levels of Communication: Go from Relationships to Referrals ( by a client and friend, Tim Jones, the owner of Eternal Works (

He told me you would love this book because this book is you. I read the book over the weekend, took their first program, “Boost,” attended GenGen Hampton Roads, and eventually became an ongoing client in Catalyst Coaching Program (

What I came to realize during this whole time, there was a system to generate ongoing referrals based on generosity, appreciation, and gratitude that mirror how my company and I do business despite the book written for residential real estate industry.

I saw an excellent system lead by great people who genuinely care about your success.

I was able to adapt the (7L) system to my business, Tanyag & Company. Tanyag & Company is a business advisory and business consulting business who work with business owners.

My referrals have doubled. I have a repeatable system to generate referrals on a consistent basis.

Reason # 3:

I needed a resource for generating referrals. I have studied and implemented many referrals programs in the financial and residential real estate industry for my business, but none of them mirrored how I generate new business for my company.

I had no one to go too whom I can learn, brainstorm, report, implement, and track my results.

I was on an island of myself about generating referrals.

I wanted to find a resource where the founder not only was successful in their business generating referrals.

The founder was accessible and can teach, train, consult or coach on this expertise to others. 

This resource offers me an opportunity in becoming a (7L) Certified Referral Trainer while still being an active member of the Catalyst Group Coaching.

It has given me and my business a powerful and progressive ongoing community of where I can fine tune my referral system and learn from my peers on a daily basis.

Michael J. Maher and Referco have given me my first steps to referral mastery.

I can say with confidence. I can build my business by referrals. I see the results every day, every week, and every month. For example for March 2018, I received 30 referrals. 

I give Michael J. Maher and Referco a solid 10+ on a scale of 1 to 10. I am a Raving Fan of him, his team and his business. 

If you have any questions about Referco and (7L) system, please do not hesitate to reach out. I will share my experience.

If you are looking to double your referral business, look up the website, Referco ( and schedule your free complimentary strategy call today at