…is everything! “We burn a lot of fuel on take-off.”
How can you tell if you’re in Survival? It’s simple, really. You’re in Survival if you must generate cash paying customers quickly because outside income sources and funds (such as personal savings, debt, etc.) have dried up, or will dry up soon.
Income is either going backwards, or is derived from outside the business. Your Lifestyle now reflects the realities of Survival, as virtually all of your time and money is consumed by the business. Emotionally, fear and tiredness rule the day because you did not think it was going to be this tough, but your Business Focus is one of urgently driving sales because without it you have no chance. This can be a very stressful stage, indeed.
Keys to getting out of, and staying out of, Survival: “See it Big – Keep It Simple.” Whether the viability of your business is at risk, or if you’ve been eking out a living for the past twenty years, there is one thing that gets you out of Survival – attracting and keeping clients profitability.
Sure, there are always underlying weak links that must be addressed to propel you out of Survival permanently; but the bottom line is you must stop thinking and planning your way out of it and get moving! “Implement Now – Perfect as You Go!”
How We Can Help
Take the Rainmaker Challenge to develop a steady stream of potential clients for your business. Want to put Survival in your rear view mirror and never look back? Make, and play by, rules your business can win in. We all play by rules, and chances are you have been playing the game of small business using the rules of big business. Has it ever dawned on you that in order to win consistently, the best way to do that is by making your own rules and getting enough other people (clients) to play by them?
In Tanyag & Company’s Rainmaker Challenge, we will get you moving again – and you will likely discover that it only takes your company doing one or two things really well to generate the revenues and profits you’ve been dreaming about. Stop trying to be all things to all people and narrow your focus to markets you can win in day in and day out! Did we mention that you must get moving?